Over the past few months, we’ve received so many messages from women all across the world in search of online freedom, an additional stream of income, and a work from home career that they’re truly passionate about.
We’ve received questions like:
How can I make money online? How do I turn the skills I already have into an online business? What services can I offer online and how do I offer them? What tools do I need to run an online business?
Those are all ahhmazing questions, but there isn’t just one catch-all answer! There are SO many different routes you can take to start an online business as well as endless possibilities and opportunities!
If you hadn’t noticed yet, we are in the midst of a remote work revolution, and we couldn’t be more excited to stand beside you as you pursue your work from home dreams and the work-life balance lifestyle that you desire.
So, to help you and the incredible women of our community, we’ve created an incredible round-up series featuring different routes you can take to become an online business owner or freelancer! From writers and graphic designers to virtual assistants and social media managers, we’re diving deep into how you can turn your passions into a successful online business!
Our mission has always been to empower women to chase after their entrepreneurial dreams – and now more than ever, it’s time that we help you turn your dreams into a reality.
So without further ado, here is your ultimate guide for becoming a remote freelance social media manager!
What is Freelance Social Media Management + Is it For Me?
Freelance social media managers are independent business owners who guide the social media presence of a brand, product, individual, or corporation. They do this through creating and curating content that speaks to an audience, growing a follower base, starting conversations online, driving website traffic, and measuring performance through metrics. Social media managers can choose to have several different smaller clients or just one or two large clients with steady ongoing work! From fashion or wellness to farming or travel, freelance social media managers are needed in every type of industry!
Sounds great, right?! But I’m sure you’re wondering if freelance social media management is for you! Here are a few questions to ask yourself:
- Are you willing to put in the work to network and pitch clients?
- Do you desire the freedom to set your own schedule and work from wherever you want?
- Are you passionate about social media?
- Do you love fostering community?
- Do you enjoy curating content?
- Are you adaptable and flexible?
- Are you self-disciplined?
- Do you long to be your own boss?
If you answered yes to all of the above, then you’re on the right path, love! And don’t worry if you don’t have a formal degree or previous work experience in social media management — That’s the beauty of freelance! If you have the skills, are willing to put in the work, and are passionate about social media, you can absolutely become a freelance social media manager! And don’t let anything or anyone get in your way or tell you otherwise 😉
Want to learn the top social media skills that clients are hiring for online so you can work remotely from home? Check out The Tech Skills Course!
“After working as a receptionist for four years, I wanted more than counting my paid vacation. When I discovered I could use my skills in the online business world, I immediately took up the challenge!”
— Tech Skills Course Student Naomi Dzunic (Social Media Management, Pinterest Management, Client Management & Podcast Management)
Freelance Social Media Management Services You Can Offer
Now that you’ve discovered freelance social media management is the perfect fit, it’s time to figure out what type of freelance social media manager you’d like to be. In other words, start thinking about what services you want to offer! There are ENDLESS possibilities in the world of freelance social media management!
Here are just a few examples of services you could offer:
- Social Media Account Setup
- Social Media Content Creation
- Social Media Content Scheduling
- Social Media Content Repurposing
- Social Media Strategy Creation
- Social Media Metrics and Analytics
- Social Media Consulting
- Social Media Graphic Design
- Social Media Videography
- Community Management
- Customer Service
Plus, you can offer these services for ANY social media platform: Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, etc.!
If there are a handful of services you would love to offer, think about creating various packages that you could offer to your potential clients.
For example, a potential client is needing a Facebook strategy created, but they likely also need content scheduled and their metrics evaluated to determine the success of the strategy. So, you could offer a package that includes social media strategy creation, content creation and scheduling, as well as weekly or monthly metrics evaluation! Plus, they likely have other social media platforms that they are needing assistance with!
Don’t let choosing your services get in the way of launching this social media business of yours! You can always switch it up, go a different route, or play around with your packages later! As you get more experience under your belt, you’ll learn what aspects of social media management you are truly passionate about along the way! 😉
Want to learn the top social media skills that clients are hiring for online so you can work remotely from home? Check out The Tech Skills Course!
“I’m a social media expert and educator helping women in service-based businesses gain clarity and control over their online presence.” — BB Academy Student Felisha Melendez (Social Media Management, Consultations & Coaching)
Finding Freelance Social Media Management Jobs
Oftentimes, new freelance social media managers are so excited to start landing clients and get to workin’ that they work for anyone who is willing to pay them. However, this often leads to working on projects that you don’t believe in, clients who don’t align with your values, and creating sub-par work.
So, before you start searching for freelance social media management jobs, it’s so important that you take the time to evaluate your target market! Think about who your ideal clients are: What industry do they work in? What values do they have? Where is their business located? What value would social media add to their business?
Once you figure out who your ideal clients are, start attracting them! When you’re just starting out as a freelance social media manager, the best way to do this is by having a social media portfolio that showcases your content writing skills, scheduling and organizational skills, community management and customer service skills, and engagement boosting skills!
Think about starting a blog to showcase your social media expertise, building a website with a portfolio of your work and results, and gathering testimonials from people who know or have utilized your skills. To attract and land your ideal clients, you should showcase that you have the skills they are looking for!
“I love being able to choose who I want to work with. I get to decide who enters my world, who I interact with, and whose life I get to impact.” — BB Academy Student Angela Ocampo (Pinterest Management & Strategy)
After you’ve figured out how you’re going to attract your ideal clients, it’s time to actually start looking for them! And remember — Your ideal clients aren’t just going to magically stumble across your portfolio, website, or Instagram (no matter how beautiful they are!). You have to be proactive and pursue them!
Here are a few great places to find social media management clients:
- The Bucketlist Bombshells Community Facebook Group
- Freelancing Females Facebook Group
- Upwork
- Freelancer
- PeoplePerHour
- Engaging on Instagram
- Your local community businesses
- Friends + Family
Most importantly, when it comes to finding freelance social media management jobs, believe in yourself and what you have to offer, be confident and ambitious, and remember what your time and skills are worth.
Wondering how much money you can make as a freelance social media manager, struggling to confidently pitch clients, not sure how to set your hourly rate? Don’t you worry, love! Here are a few tips and tricks:
- The One Thing You’re Not Doing In Your Pitches
- 5 Simple Steps To Start A Freelancing Side-Hustle Online
- 3 Surprising Things That Are Holding You Back From Landing Your First Client
- 10 Simple Tips For Boosting Your Confidence As A Newbie Freelancer
- How To Conquer Your Financial Fears Of Building An Online Business
Want a step-by-step walkthrough of how to rock the freelancing world, define your hourly rate, write killer proposals, and land clients? In need of swipe copy, templates, and checklists that are proven to work? Check out The Work Online & Travel the World Course!
“Facebook groups and my own personal connections are MY secret sauce for landing clients and growing my business!” –– BB Academy Student Savannah Hickey (Social Media Strategy & Management)
Freelance Social Media Management Tools
One of the greatest things about freelance social media management is that you don’t need much to get started. Plus, the cost of being a freelance social media manager is SO minimal! Your clients should be the ones covering any costs for paid schedulers and stock photos. Here are some of the best tools we recommend for freelance social media managers:
Business Tools:
- Asana for task management
- Airtable for content calendar creation
- ConvertKit for email marketing
- Zoom for client meetings
- Evernote for client meeting notes
- Loom for screen sharing
- Toggl for time tracking
- PayPal or Wave for invoicing
- Destination Legal for legal templates
- World Time Buddy for time zone and schedule management
Social Media Tools:
- Google Workspace for file storage and sharing
- Grammarly for grammar and spell checking
- Adobe Creative Suite & Canva for designing
- Haute Stock & Pixistock for stock photos
- Dropbox for photo and graphic storage
- Tailwind for Pinterest scheduling
- Later for Instagram scheduling
- Hootsuite for Facebook scheduling
- Feedly to stay up-to-date on what social media marketing companies are doing
- Social Media Examiner, Buffer Social, Hubspot, Social Media Today & Socialnomics for industry trends
Books for Every Freelance Social Media Manager:
- Creative Confidence: Unleashing the Creative Potential Within Us All
- Everything Is Figureoutable
- Clockwork: Design Your Business to Run Itself
- You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
- Contagious: Why Things Catch On
- Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
- Thinking, Fast and Slow
- Faster, Smarter, Louder: Master Attention in a Noisy Digital Market
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
- High Performance Habits: How Extraordinary People Become That Way
- What If It Does Work Out?: How a Side Hustle Can Change Your Life
- Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life
Want to learn the ins and outs of managing Pinterest, Instagram & Facebook for clients like a pro? Need a step-by-step walkthrough of how to create an effective social media strategy, measure and monitor social media metrics to hit client-specific goals, and set up your social media management workflow? Check out The Tech Skills Course!
“No matter what others say or how they make you feel, remember that you are worthy of great things and deserve the life you have dreamt of!” — BB Academy Student Kellie Daniel (Social Media Management & Branding)
Get Inspired by Freelance Social Media Managers
Looking to learn from our students who have made the transition to offer freelance social media services? Check out their incredibly inspiring stories:
- Felisha Melendez: Social Media Management, Social Media Consultations & Social Media Coaching
- Kellie Daniel: Social Media Management & Brand Development
- Angela Ocampo: Pinterest Management & Strategy
- Emma Bryson: Social Media Strategy & Social Media Graphic Design, Branding & Website Design
- Kimiko Cacioppo: Social Media Marketing, Branding, Website Design & Graphic Design
- Savannah Hickey: Social Media Strategy & Management
- Naomi Dzunic: Social Media Management, Pinterest Management, Client Management & Podcast Management
- Charel Elberse: Social Media Strategy, Social Media Management, Branding, Website Design,
- Chelsey Walker: Social Media Strategy, Social Media Management, Graphic Design, Website Design, Email Marketing, Copywriting, Photography & Videography
- Shayah Muller: Social Media Management, Website Design & Email Marketing
- Kate Baker: Social Media Strategy, Social Media Management, Graphic Design & Branding
- Lauren Birkmire: Social Media Creation, Business Management & Email Marketing
- Sarah Mills: Social Media Content Creation, Social Media Management, Branding, Logo Design, Email Marketing & Blog Writing
Ready to learn the skills and business foundation you need to start and grow a thriving online business, giving you the freedom to work from home and design your life for joy, adventure, and purpose? Check out the Bucketlist Bombshells Academy!
If you have a passion for social media, are ready to be your own boss, and are longing to join the remote work revolution, now is the time to start pursuing your dreams and create the lifestyle you’ve been dreaming of!
Select your services, set your target market, and start pitching clients. You’re going to be an amazing freelance social media manager, love! You’ve got this! 😉
