Weekly rituals, mindset shifts + honest reflections for building a freedom-filled biz that feels easy, purpose-driven, and sooo dang good.
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The Part-Time CEO Diaries!
We're so happy you're here
We're purpose-driven business coaches for women in design, marketing & operations ready to grow with more ease, purpose & profits.
If you’re here, we’ll take a wild guess and say your business journey probably started a lot like ours — with a big dream to ditch our 9-5 and create a life and business on YOUR own terms.
Back in 2013, we took the leap, left our corporate jobs, and booked a one-way ticket to Mexico (wifi & skinny margs, anyone?!).
A chance meeting in a Mexico coffee shop sparked a business idea that would change our lives forever.
We started our own service-based online businesses (a brand & web design studio & a virtual assistant agency), set off to travel the world ticking off our Bucket List, and never looked back!
THE TIMELINE
It all started with two BFFs, two laptops, and a crazy dream...
2013
2014
2015
2017
2018
2020
Graduated university, quit our 9-5s & booked one-way tickets to Mexico (met in a coffee shop!)
Launched Bucketlist Bombshells & started selling our first online course while continuing to travel the world (next stops: Italy & Thailand!)
Started our brand & web design studio & VA Agency while traveling the world and working remotely (our first stop: Guatemala!)
Landed in Bali, got a beautiful villa & received viral features in Forbes & CNBC skyrocketing our biz (+ community) growth!
Grew our online course student community to 10,000+ women around the world (woah!), tripled our team size & had our biggest revenue year ever!
Helped build the most sustainable school in the world, The Kopila Valley School in Surkhet, Nepal with a portion of our online course sales!
2025
$6M in revenue later, entered our Part-Time CEO Era by continuing to simplify to scale! Launched our second membership: She’s Fully Booked® & growing our business with more ease, purpose & profits. Stay tuned for what comes next...!
2023
Experienced burnout & spent a year of reflecting what came next. The result? Closed our online courses & launched our first ever small group coaching program: Scale with Purpose Mastermind™ (our fave program to date!)
We help women grow their service-based businesses with smart strategy, aligned systems, and sustainable profits
FAST FORWARD TO TODAY...
See How We Can Help You Grow →
YRS IN BUSINESS
REVENUE GENERATED
CLIENTS SERVED
community members
CASSIE TORRECILLAS
CEO | brand, marketing & bIZ development
Hey! With degrees in Business & Strategic Communications, for the past 11 years I've lead the vision, brand direction and product development as the CEO of Bucketlist Bombshells. My specialization is in strategic marketing, brand development/messaging, and product ladder development. Nothing lights me up more than a strategic ideation session with our clients and seeing the possibility in their big business visions! After a decade in business, I still *pinch* myself that coaching & empowering women to achieve their big business goals is my J-O-B!
I live in Austin, Texas with my partner Ben, y'all!
SHAY
BROWN
COO | operations, sales & finance
Hi! It's no surprise that I became an entrepreneur after trying to "sell" my little sister her own stuffed animals at 6 years old! I have a degree in Business & Entrepreneurship and for the past 11 years, I've co-led the vision, operations, sales & finances as the COO of Bucketlist Bombshells. My background and expertise is in operations, sales and finances – managing a $6M+ online business! I love coaching and serving our clients well through their different seasons of business. It feeds the multi-passionate entrepreneur in me who gets to be "in" multiple different types of business and that fills my cup. I also love problem solving with our clients on a daily basis – it's one of my favorite part of hands-on business coaching.
I currently live on Vancouver Island, Canada (my hometown!)
CURRENTLY
FAVES
cassie's
CURRENTLY
FAVES
shay's
meet your new business bffs!
reading:
sippin':
next trip:
'The Book of Lost Hours' by Hayley Gelfuso
Adaptogenic mushroom latte with cacao (yum!)
Paris, France to attend the French Tennis Open!
reading:
sippin':
next trip:
'The Ten Thousand Doors' of January by Alex E. Harrow
Home brew elderflower kombucha (my mom's recipe!)
Ireland is up next on my bucket list!
FUN FACT:
Bucketlist Bombshells is actually my 3rd business – my first business was a baby blanket brand that gave back to children in Nepal!
FUN FACT:
I have a minor in psychology and I'm fascinated by the power of our minds! I'm a life long learner when it comes to health, wellness, and mindset which is something I love to incorporate into my coaching style and be able to support my client's emotional well-being and help them breakthrough mindset barriers as business owners.
our coaching style?
PURPOSE-DRIVEN
PROFIT FIRST
HOLISTIC APPROACH
We believe business should be built with heart and intention — aligned with your mission, serving your clients deeply, and creating meaningful impact along the way.
Because a thriving business isn’t just about income — it’s about profitability with purpose. We focus on smart, strategic decisions that grow both your freedom and your bottom line.
Long-term growth comes from a strong foundation — mindset, systems, offers, finances, and marketing that work together to support the whole YOU behind your business.
BTW, WE'RE NOT THAT INTO:
hustle culture, doing something because you think you "should", burnout, doing #allthethings, overthinking, chasing somebody else's version of success
DESIGNED FOR YOUR ABUNDANCE
SUCCESS ON YOUR TERMS
Life First, Business Second
We believe that your business should reflect what success feels like to you — in your season, your rhythm, your way.
We don’t believe in one-size-fits-all strategies or doing things just because you “should.” Your business should fuel your vision, align with your values, and feel fulfilling — not forced.
We believe your business should support your life — not the other way around. We help you build a business that fuels your success and prioritizes what matters most.
FREE WORKSHOP
Watch the free training →
Booked out? Consistent $5K months? Dream clients on repeat? Um yes pls!
Learn our simple growth strategies to make it happen!
NEW HERE? DIVE RIGHT IN, K!
Get an inside look at the purpose-driven strategies shaping our
$6M online biz.
our biggest business pivot: from courses to coaching (& what We've learned)
what we learned from 'quitting' social media (& how you can simplify your marketing
my part-time CEO schedule: the morning routine & habits that transformed my business (& life)
Weekly rituals, mindset shifts, and honest reflections for building a freedom-filled online business that feels easy, purpose-driven, and sooo dang good. You IN?
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