“How the heck do I land my first client?!” is by far the most popular question we’re asked.
And rightfully so. I mean, you just spent all this time building your online business, sharpening your skills, and learning how to navigate the online business world. Now, it’s time to start making an income and bringing your dreams to life!
If you haven’t had any luck landing your first client, this one’s for you, chica! Here are three surprising things that could be holding you back…
1. You’re Not Being Proactive Enough
If you’re waiting on your first client to fall into your inbox, stumble across your website, or excitedly DM you, honestly, you’re going to be waiting quite a long time.
Because although I’m sure your website looks stunning and your Instagram is perfectly laid out providing some stellar tips, your dream clients won’t be able to find you.
So, instead of waiting around and hoping that a potential client reaches out, it’s time that you get proactive!
But what does being proactive look like, you ask…
- Do your homework on your dream clients…
- Research the market and your niche…
- Get to know your competition and the things they’re doing that are generating success…
- Develop your skills by taking online courses and working on mock projects…
- Experiment with new projects and push yourself to see what you can create…
- Develop relationships with people and brands you’re interested in working with…
- Be brave, courageous, and start actively pursuing and pitching your dream clients!
Being proactive means creating opportunities for yourself. It’s time that you stop waiting around, and instead, start showing off your skills and standing apart from your competition!
2. Play the Numbers Game
Ready to be proactive, start pitching, and land that first client?
Well, chica… Get ready to play the numbers game by sending out as many pitches as possible!
Here’s where you might be going wrong: sending out zero or only a handful of pitches a week. You need to be sending pitches out at a higher volume. We recommend sending out at least 25 pitches a week (5 pitches a day!) to prospective clients. The more pitches you’re sending out, the higher your chances are for not only landing your first client, but to being fully booked!
And to be straight up honest with you, sending out a lot of pitches is hard work. You can’t take shortcuts and you’ve gotta give it your all. Yes, quantity is important when it comes to the amount of pitches you’re getting out there, but focus on quality! It’s all about well-crafted, personal pitches a potential client can’t resist.
Want to learn more about crafting the perfect pitch to land your first client? Check out: The One Thing You’re Not Doing in Your Pitches!
3. You’re Taking it Too Personally
Rejection is an inevitable part of business…and life!
Dwelling on your rejection is only going to drag you down and hold you back from freelancing success. Before you know it, you’ll begin to doubt your skills, lose confidence, and start second guessing all your future work.
So, let me share a little secret with you: You can’t please everyone all the time! Not all opportunities are the right ones for you, chica.
Take JK Rowling for example! She was rejected by 12 publishers before finding one interested in Harry Potter. I repeat, 12 rejections!! And look at the success that came from her never giving up, pursuing her dreams, and believing in herself and her creation.
So, chica, don’t let rejection get to you. Instead, use it to fire you up, make you better, push you harder, and get you closer to succeeding.
Your first client is out there. Someone needs exactly what you have to offer!
Looking for additional resources on how to land your first client? You won’t want to miss these…
- Our #1 Secret to Finding Your First Clients Online
- How We Used Facebook Groups to Triple Our Income Working Online
- Real-life student success stories on how they started their online businesses and landed their first clients
- Our step-by-step client-finding process in our business course the Work Online and Travel the World Course