Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing.

028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr


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Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok. 

Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.

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Episode Highlights

(0:00:00) Introduction to Melissa’s Career Transition

Melissa shares her unconventional journey from aspiring pediatric nurse to the founder of Defined Media Co. The conversation begins with insights into how her passion for health and wellness translated into a digital marketing niche, and the fulfillment she gains from helping clients and personal brands grow through data analysis and content creation.

(0:10:33) The Interplay of Organic and Paid Media

The episode dives into the delicate balance between organic reach and paid advertisements. It discusses the significance of building brand trust organically, the strategic use of paid media for targeted awareness, and the potential pitfalls of over-relying on paid ads. The enduring value of email marketing is also emphasized as a resilient channel for brand growth.

(0:19:00) Embracing a Data-Driven Digital Marketing Strategy

Melissa offers her expertise on launching into paid advertising, emphasizing the importance of channel testing and a data-driven approach. The discussion includes her preference for tools like Looker Studio with PowerMy Analytics or Wicked Reports to track marketing effectiveness and the value of niche-focused content for deeper audience engagement.

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Resources Mentioned:

  • Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp 

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