Ever wondered what it takes to ditch the cubicle and become a full-time girl boss? Our Student Spotlight Series interviews our students who have made the transition from 9-5 to remote CEOs!
From what inspired them to start their own business, their favorite podcasts, go-to morning routine, advice to aspiring girl bosses, and so much more!
Today, we’re sitting down with our student Alexa Isenegger, Founder of Lady Logo Design Co.! Originally from Victoria, BC, Canada, Alexa gives us a glimpse into her online business journey…
Q: What type of online business do you own and what services do you offer?
I am a Graphic Designer and the Founder of Lady Logo Design Co. where I offer branding strategy and graphic design for entrepreneurs.
“I launched Lady Logo Design Co. in the summer of 2021!”
Q: How did you discover the Bucketlist Bombshells?
I discovered the Bucketlist Bombshells via Facebook and Instagram when I was still in college.
Q: What inspired you to enroll in the Bucketlist Bombshells courses?
Before enrolling in the Bucketlist Bombshells Academy, I had already started freelancing for small businesses, assisting with social media, and consulting marketing strategies.
“I knew enrolling in the Bucketlist Bombshells courses would help with my freelancing journey.”
Q: How have the courses helped you to become an online business owner?
The Bucketlist Bombshells Academy taught me how to structure my packages and create a solid workflow. The courses helped me discover my passion for graphic design!
Q: What type of job were you working in prior to running your own online business?
After I graduated from college, I spent a year traveling in Europe and Australia. I came home in the middle of the pandemic and took a job as a cashier and grocery clerk at a local health food store.
Thanks to the accelerator course, She’s Fully Booked Bootcamp, I have gained clarity on how to transition my business full-time and the steps I need to take to get there!
Q: What is your process for finding and landing clients?
My current process for finding and landing clients online and in-person is reaching out to my current network and past clients and letting people know that I am looking for referrals. I direct leads to my booking calendar for a complimentary consultation.
Freelance job boards and Facebook groups (to provide valuable information) have also been helpful.
I have also been attending online networking events via Zoom and have found communities on Meet Up for entrepreneurs and business owners.
“I landed my first client within two weeks!”
Q: What has been your biggest setback and how did you overcome it?
Experiencing burnout has been my biggest setback and the most challenging part of running my own business. It is so easy to get caught up in my work, especially when I am so passionate about what I do. After taking some time to re-group, I overcame this challenge by creating a healthy work-life balance and self-care routine for myself and sticking to it.
“I had to push back my original launch date because of burnout.”
Q: Looking back on your online business journey, what is something that you’re most proud of?
Looking back, I am proud that I had the courage to make my self-employment dreams happen!
Q: If you could speak to your past self, what piece of advice would you give her?
I would tell my past self that she is good enough to get started and I would remind her that she is on her own journey and her path is not linear.
“We all start somewhere.”
Q: How do you stay inspired and motivated to run your online business?
I stay motivated and inspired to run my online business by going over the “why” for working towards my goals, reading inspiring books, and rewarding myself for hitting my milestones.
Q: Tell us what a “day in the life” looks like for you now that you’re running your own online business!
Now that I’m running Lady Logo Design Co., a typical day looks like doing a majority of my work in the mornings. During this time, I focus on client projects, promoting my online business, taking care of admin items, and practicing my design skills.
In the middle of the day, I go out for a walk, take some time to write in my journal, and eat a nutritious meal.
In the evenings, I work on some additional tasks before I am ready to call it a day. I finish my day with my evening self-care routine.
“The best part about being my own boss is having the freedom to live creatively and do work that I am passionate about.”
Q: What do you love most about the work you do and the clients you work with?
When it comes to branding and graphic design, my favourite part is designing branding style guides. I also enjoy collaborating with clients.
Mood boards and creative branding questionnaires have been fundamental in my project work-flow. My clients also appreciate it because they feel the design process was based on what they were envisioning for their brand.
Q: What is your favorite destination to work remotely from?
I would love to work remotely from Australia, Bali, Portugal, Spain, and so many more places. Bali has always been on my bucket list and the other destinations are places I have previously been to and want to return to.
“I love warm weather, good beaches, and great surf spots!”
Q: What are your favorite business tools that you’d recommend to other business owners? Why do you love them?
I would recommend Asana, Calendly, and Proposify!
Asana is fantastic for managing projects and is great for keeping clients on the same page.
I like Calendly because it saves a lot of time when it comes to booking meetings and consultations with leads and clients. Say goodbye to email and telephone tag when arranging meetings.
Proposify has been handy for sending proposals and getting agreements in writing, in an efficient manner.
Q: What is one of your favorite business books that you would recommend to another business owner and why do you love it?
I discovered a book when I was in high school called Career Success Without a Real Job by Ernie J Zelinski. I found this book inspiring because I learned that there are other ways to achieve career success and fulfillment other than a 9-5 corporate job. It is an inspiration to live creatively.
Q: What’s your go-to favorite podcast that you’d recommend to other business owners?
I love listening to the Bucketlist Bombshells podcast, The Freedom Filled Life Podcast!
Q: What is your number one piece of advice for aspiring Bucketlist Bombshells?
Whatever you do, do not compare yourself to others. Your path is unique!
